The No Shopping Challenge

Amazon has issued its yearly challenge to the world. It’s a game, and it’s called Amazon Prime Day. You lose if you buy one of Amazon’s “exceptional” deals. You win if you don’t buy anything.

They are using every psychological trick in the book, including inflated “before” prices that just happened to go up one week ago, so that they can offer a huge discount today. If you want to challenge yourself, go to their website. If you want to win the game, stay off the internet as much as you can for the next two days.

You need less stuff, not more.